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The first four months of this year, China's textile and apparel exports amounted to 79.64 billion US dollars, down 2.7%, of which textile exports fell 0.5%, clothing exports fell 4.2%. The industry said that the severe export situation will accelerate China's textile and garment export enterprises survival of the fittest.
Recently, China's textile and garment exports declined, textile and garment export enterprises prepared to pressure. The industry said that the severe export situation will accelerate China's textile and garment export enterprises survival of the fittest.
According to the statistics of the General Administration of Customs statistics, in April this year, China's textile and garment exports 19.88 billion US dollars, down 16.3%; the first four months of China's textile and apparel exports amounted to 79.64 billion US dollars, down 2.7%, of which textile exports Down 0.5%, clothing exports fell 4.2%.
Industry analysts pointed out that the past 10 years, China's textile exports are basically in double-digit growth rate, China's unilateral share in the international market is also rising. According to WTO statistics, China's share of total international textile and apparel trade has increased from 10 percent to 10 percent from 10 years ago. With the rise of exports from ASEAN countries such as Vietnam and Cambodia, the share of our country will grow at a low speed and the room for continued substantial growth is very limited.
Export market economy downturn
China Textile Import and Export Chamber of Commerce official said, the United States, Japan, the EU is China's textile and garment exports of the three main markets, but also to promote the export of the most important pulling force. And because the EU, Japan continued to be affected by the economic downturn, the market sluggish, consumers lack the willingness to consume, so that importers no longer have a strong and strong purchasing intentions. The US market has a certain recovery, coupled with the dollar on the RMB exchange rate is basically stable, so that the US market exports relative to show a steady momentum.
According to media reports, although China in recent years continue to increase efforts to open up the emerging markets, and achieved some results, but to ASEAN, Brazil, Russia, represented by the emerging market export growth, not enough to make up for the traditional market downturn To the vacuum. As Russia is subject to economic sanctions, the market is also unsatisfactory. ASEAN, Cambodia, represented by the rapid growth of exports to ASEAN countries, absorbing a large number of cost-price constraints from China lost the road goods orders. Thus, overall, China's export market is undergoing structural changes.
Spinning enterprises to accelerate the survival of the fittest
Reporters learned that the first 3 months of this year, China's textile and garment exports experienced a large ups and downs after maintaining a slight increase. The first three months of China's textile and garment exports totaled 59.78 billion US dollars, up 2.8%, than the first two months of this year, growth rate fell 14.2 percentage points. Some analysts believe that the first quarter of the export fluctuations by the holiday factors, although not accurately determine the general trend, but has revealed that the industry is facing greater pressure on exports continue to fall in April to further confirm this judgment.
"The whole textile and garment export market situation is more severe than the figures show that from the international environment, in addition to the current US market is more prosperous, other regions are also very serious situation in which, in addition to raw material prices, the exchange rate factor is the main reason , Especially the appreciation of the RMB against the euro, so that China's exports to Europe more difficult. "Guangdong Textile Industry and Trade Group Co., Ltd., Guangdong Province Textile Import and Export Group Co., Ltd. Vice President Zheng Shao three said.
China Textile Import and Export Chamber of Commerce, the relevant responsible person pointed out that the current domestic about 80,000 textile and garment export enterprises, the total number of export enterprises in the larger, sustained and fierce international competition will make those who resist the ability to risk, with comprehensive strength Big business wins. In the 117th session of the Canton Fair, Sumida, Cathay Pacific and other large-scale advantages of the enterprise orders still maintained a relatively stable growth. With the market reshuffle continued, the order will continue to focus on the advantages of large-scale enterprises, the market trend of polarization will continue.
In addition, some analysts have pointed out that the ups and downs of export volume and textile raw material prices related to fluctuations in cotton as the representative of the decline in raw material prices, exports are one of the factors of decline.
Home textiles business price cuts can not sell
Recently, both the mall or shop textile products prices have dropped significantly, although businesses have launched promotional activities, but did not improve the sales of textile products, the sales market is very bleak.
Businesses have launched promotional activities
Recently, the reporter visited the Beijing textile products sales market and found that the price of textile products are relatively low. Many shopping malls of the textile counter price discount efforts are not small. Some businesses hang out the "spring last big promotion" brand, and some business posters called "summer new products, the lowest half of the", and some businesses are the audience to engage in clearance activities to attract consumers.
Reporters came to the Beijing Han Guang Department Store, in the home textile sales area to see a lot of products are above the paper card and red signature pen marked prominently discount, discount basic in the 5 fold ~ 7 fold interval, individual promotional products discount even not To 4 fold. Reporters found that shopping malls in the discounts of large bedding mainly concentrated in high-end products, such as duvets, silk and high-grade bedding sets and so on. A brand of home textiles counter of the original price of 4,000 yuan more than six sets of bedding, promotional price of only 1803 yuan, a price of 1,300 yuan more than the blanket promotional price of 600 yuan.
"At present, the price of home textile products is relatively low, most businesses want to discount promotional activities to improve the enthusiasm of consumers to buy." Hankuang Department Store a sales staff of the textile counter told reporters. "We are taking advantage of the season to do the activities, and more to attract some customers.Now married young people are one of the mainstream groups of home textiles consumption, this group grew up in the Internet age, more and more tend to online shopping, dilute the store consumption. Shop business needs to spend more thought. "A brand of home textile counter sales staff said.
Not only the mall textile products prices, the major online shopping platform for home textile products prices are very low. Reporters found in the online mall, some leading textile enterprises such as dream Jie, Luo Lai, Fu Anna and other brands of textile products in the average price of 400 to 600 yuan, in their online flagship store, there are many more than 100 yuan summer, 200 ~ 300 yuan Bedding four sets of products.
"Compared with the mall, our shop textile products, lower prices, whether it is quilt or bedding sets have low-priced products, hoping to increase sales." A shopkeeper selling textiles shop owner said.
Low sales of textile products
Although the price of textile products dropped significantly, but its sales are not high. Reporters visited the textile market found that home textile brand physical shop can be rooked, business light, sales staff twos and threes, chat with each other. "Recently, the price of home textiles are relatively low, we also played a number of promotional activities, but the sales did not expect the ideal, the purchase of consumers is relatively small, many people are just looking after the left." Beijing Jun Tai Department Store shopping malls, a salesman said. "Came to the mall, I found that home textiles have launched promotional activities, discount play very low, really attractive, but my family is still not home textile products, so this time just casually stroll, there is no intention to buy home textiles. "A consumer said.
"Nearly two weeks of the transaction is not very optimistic about the goods, in order to increase sales, we shop to play a promotional activities, but did not expect that a substantial promotional activities or failed to improve the sales of textile products. Store profit has been affected. "Lynx Mall, a business owner of the textile products said.
Cashmere enterprise plastic brand for profit
With the increasing export of cashmere products in China, more and more enterprises are aware of the quality of products. The customer's reputation is the foundation of the sustainable development of enterprises. Therefore, we attach importance to brand and service construction, strengthen product quality management and compete with the comprehensive ability to win the competitive road The
Cashmere exports increased
Reporters learned that China is not only the first major cashmere production, cashmere products is also the largest export country. Raw materials, labor costs and the number of products such as the advantages of China's cashmere products in the international market has considerable competitiveness. The current global cashmere production in about 2 million tons. China produces about 1.8 tons, accounting for more than 80% of global output; annual export of more than 3,000 tons of wool, accounting for about 60% of global cashmere trade.
According to media reports, at present, China's cashmere products have been developed from the plush to cashmere yarn, cashmere sweater, from the development of knitted products to woven products and round machine disposable garments; product structure from woolen, pure spinning extended to worsted and Multi-blended; product technology content gradually increased, cashmere products to high-support worsted, thin four-quarter clothing change. Cashmere products to further expand the scope of application, technical content continues to improve, steadily improve product quality, product exports increased year by year. China has the advantage of cashmere resources at the same time has gradually formed a characteristic industrial advantages.
China Textile Import and Export Chamber of Commerce, the relevant responsible person said that due to the advantages of cashmere production resources, China in addition to domestic production of cashmere most of the local processing in China, each year from Mongolia and other countries imported 3,000 tons of cashmere is also processed in China. At present, China has concentrated 93% of the world's cashmere raw materials, mainly exported to Japan, the United States, Italy, France, more than 40 countries and regions, accounting for 80% of world exports. According to statistics, China's cashmere and its products compared with previous years, the proportion of the original cashmere imports, cashmere products increased exports.
Processing enterprises concerned about the brand
China Textile Import and Export Chamber of Commerce relevant person in charge said that China canceled the export tax rebate without cashmere, the international cashmere processing industry to China to transfer, leading to China's cashmere products, especially finished apparel export situation is widely optimistic. Cashmere production and supply and demand is positioned on the finished product, which will make the plush of semi-finished products to reduce exports, cashmere products exports increased. In recent years, cashmere export gross margin is only 7 to 9 percentage points. Reduce the cost of export tax rebate rate will be directly wiped out the cashmere export margins. Therefore, the price of cashmere products is an inevitable trend.
Industry sources, cashmere products are valuable typical of the textiles, by domestic and foreign consumers love. Therefore, consumers more pursuit of cashmere products personalized, comfortable, brand and fashion. In order to meet the consumer demand for consumers, cashmere processing enterprises and their products must be promoted as soon as possible to upgrade the industry to achieve cashmere products to the fashion, elegant development, establish a brand, improve quality and improve cashmere products in the international market competitiveness, Share, so that China's cashmere industry continues to extend to the international.
It is understood that with the technical level of the industry gradually increased, a group of high-level and mature technology, the larger production enterprises in the competition to grow and develop, to produce more and more high-end product categories, product differentiation gradually revealed. Advantage of the industry enterprises to technological superiority, size advantage, quality advantage, variety advantages, brand advantage to get higher than the industry average profit. At the same time more and more enterprises aware of product quality, customer reputation is the fundamental development of enterprises, so have attention to brand and service construction, strengthen product quality management, take the comprehensive ability to win the competitive road.
"Enterprises to obtain a competitive advantage, we must have high-quality products, production capacity and quality control capabilities, which is a leading technology, leading production technology for the protection.Therefore, the industry's leading enterprises are usually to improve production processes, automation and improve production quality The main research and development direction. "China Textile Import and Export Chamber of Commerce official said.
Cotton yarn export orders: the United States or Europe down
By the impact of the international market demand slump, this year, China's cotton yarn exports fell sharply, cotton yarn export enterprises generally said that the export orders to reduce the export business difficult to do business.
"From this year's cotton yarn export situation, our business export orders substantially reduced, the export situation is very grim, in the past large number of orders a lot less, compared with the same period last year, a lot of corporate profits decline." Ningbo a cotton yarn Export business executives exclaimed. According to the statistics of the China General Administration of Customs statistics, from January to March 2015 the national yarn export amount of 2.7 billion US dollars, down 5.2%.
China Textile Import and Export Chamber of Commerce, the relevant responsible person said that in March the number of yarn exports in China was 318,000 tons, down 8.3%; export value of 870 million US dollars, down 19.7%. The export volume of silk yarn and chemical fiber yarn exports were 150 million, 100 million and 530 million US dollars, respectively, down 27.9%, 21%, respectively, the export price of 94.35 million US dollars, down 52.9% % And 16.8% respectively.
"Exports to the European region significantly reduced orders, due to the decline in demand in Europe, this year, the number of cotton yarn exports have declined at the same time, the ASEAN region cotton yarn export situation is not ideal." Yishui County, Shandong Province, a yarn Export business person in charge said.
According to the China Textile Import and Export Chamber of Commerce to provide data show that in January to March 2014, the Asian market accounted for 68.5% of China's textile exports, exports amounted to 1.85 billion US dollars, down 5.9%. In the first three months of this year, China's exports to ASEAN declined, exporting 14.7 million tons, down 0.4%; export volume of 430 million US dollars, down 9.5%. Which exports to Myanmar, the largest increase, exports of 0.2 billion US dollars, an increase of 27%; exports to Indonesia and Cambodia have varying degrees of rise, exports were 0.7 million and 50 million US dollars, an increase of 2% and 13.2% Exports in Vietnam and Malaysia declined, with exports of $ 190 million and $ 30 million, down 22.7% and 21.8% respectively.
At the same time, from January to March the Chinese mainland yarn exports to Hong Kong 390 million US dollars, down 15.3%; exports to South Asia, India, Bangladesh and Pakistan have increased, the amount of exports were 130 million, 210 million and 130 million US dollar, year on year increase of 1%, 2.1% and 3.6%.
In addition, China's yarn exports to Japan amounted to US $ 90 million, down 2.5%; exports to North America increased by US $ 160 million, up 18.7%; exports to the EU and Latin America were US $ 270 million and US $ 150 million , Respectively, 21.7% decline and 13.3% rise.
Reporters learned that this year, China's cotton yarn export unit price has increased, silk, wool wool yarn and chemical fiber yarn export unit prices have declined.
China Textile Import and Export Chamber of Commerce, the relevant person in charge said that in January to March 2014, China's cotton yarn export unit price has risen to 4.83 US dollars / kg, an increase of 1.1%; silk, wool animal yarn and chemical fiber yarn export unit price $ 41.17 / kg, $ 30.07 / kg and $ 2.58 / kg, down 10.7%, 7% and 10.1% respectively.